
Wasserman Market & Product Strategy
Identifying optimal initial target markets for startups
About
Adam Zachary Wasserman has spent the last decade working as a high-level strategist in technology-based product management and business development. From 2004, Adam worked as an independent management consultant, assisting early stage high-tech companies (and their investors) in identifying, validating, and measuring demand for new technology-based products. From 1998 to 2004, he was CTO for the International Air Transport Association (IATA), building the operations for its online businesses. Prior to that, Adam was Product Manager of Internet Solutions at MPACT Immedia (which became Bell Emergis), and before that, Enterprise Solution Specialist at SHL Systemhouse. He spent another 7 years as a high-end network and connectivity specialist, 7 years before that in film production, and 5 years before that as a jazz musician in Montreal