About
We are building the next generation Nestle. Frozen healthy meals are not that healthy. It's a fact that consumers are waking up to. Although the Low Calorie/Healthy meals market is a $5 Billion market, it is on a decline. The issue is health and wellness. Yet the big CPG companies believe their frozen meals are actually healthier than the rest and are trying to turn around a dying category while ignoring huge food trends like paleo, gluten-free, weight-loss etc.. We're taking advantage of this opportunity by building a group of online healthy food brands. We bypass the traditional distribution model of supermarkets and go directly to customers. In April we launched our first performance brand Gym Fuel which has done $10000+ in sales since. Instead of just selling meals, we are selling the experience of getting fit. As soon as someone orders meals from us they get access to a free online personal trainer. They get access to community events to be able to workout for free.