About
Founder of Friendefi. Expertise: loyalty industry, product and business development. Worked at Aeroplan (AIMIA), Air Miles (LoyaltyOne), Star Alliance GmbH. Most recently the General Manager of Product Innovation & Management at Aeroplan, Aaron has over 15 years of experience across the loyalty industry. With an expertise and passion for developing profitable new products, services, and partnerships, he brings tremendous domain expertise and passion.